While quality is an important factor in the choice of a product, visual appeal is more important. It is after trying a product that you will know its quality but you may never buy it if it is not appealing enough to you. So, packaging of your products matters a whole lot. This is why companies rebrand existing products and the sales of the products usually increase after rebranding.
Have you ever bought a product you know you really don’t need? A lot of people do it and it is probably because the product is very attractive. That underscores the power of proper packaging. So, here are some important tips on packaging supplies.
It is not only about the package
While packaging is important, the content is much more important. Once the packaging of a product has attracted a potential buyer, he or she will want to know more about the product too. So if your advert dwells too much on the packaging, prospective customers will just leave without buying the product. You should be practical.
Conduct a study on different designs
While the design of a product helps to attract potential buyers, it is not likely that a single design will attract everyone. You only need a design that will appeal to most of your target audience. You must also remember that the fact that you personally like a design does not mean others will like it. So, you need to test several designs. Get people’s views on all the designs and stick with the one with most likes.
This also implies that you have to know your target audience – their age, location, belief…etc. You can only satisfy your target audience, you can’t satisfy everyone. And if you try to satisfy everyone, you will end up satisfying no one.
A lot of companies use different applications to enhance the look of their products on their websites and that is why they keep getting returns. Packaging is okay, but when what they see is not what they get, that is not packaging but outright fraud. Even if you make sales this way, you should be ready for returns.
Make your lettering legible
The package of your product should be legible, clear, and unambiguous. The more customers understand your products the more they are likely to buy. The words on the package of your product may not be clear and legible if they are too many. So, you need to also think of brevity, conciseness, and precision.
The color combination is important here. The color of the background should be in clear contrast to the color of the fonts.
Constantly study your competitors
Constantly assess the products of your competitors. Compare the successful ones and figure out what they have in common. You should take that as the requirement for your products too. On the other hand, you also need to study the products that are not-so-successful and figure out what they have in common. Those are what you should avoid.
Continuous improvement matters
No matter how successful your product is, there will always be room for improvement. This will help you stay relevant in your niche. So, you should continuously seek feedback from your customers on how to improve on your packaging and the products too.
Don’t sacrifice packaging for product quality
You must always ensure that you product is of the highest quality. Great packaging can make people buy your products once but it is quality that will bring them again.
Conclusively, when you apply all the tips outlined above, you will definitely notice a tremendous improvement in your sales.